Right after Nicholas Tse’s concert concluded, Jordan Chan’s solo concert kicked off in full swing. Recently, a host of star performers have taken the stage at Qingdao Civic Fitness Center in Qingdao National Hightech Industrial Development Zone. More than 30 sports and performance events have been held here in the first half of this year alone. “Concerts every month, star performers at every show” has become a true portrayal of the venue.

The driving effect brought by concert booms is taking shape across the zone. Benefiting from the spillover effect of concerts, the turnover of the accommodation sector in Qingdao National Hightech Industrial Development Zone rose by 75.9 % yearonyear, while that of the catering sector increased by 11.2 % yearonyear since the start of this year.

How to sustain such popularity and convert it into visitor influx that fuels longterm and steady economic growth? Local authorities have worked out a systematic plan to address this question. According to Li Haitao, Director of the Economic Development Department of Qingdao National Hightech Industrial Development Zone, the zone will continue to build themed checkin sites centering on concerts and organize star fanmeet events to create an immersive performanceviewing atmosphere, so as to further tap into the value of ticketdriven economy. Visitors with valid concert tickets can enjoy discounts against published room rates, exclusive catering benefits, free shuttle bus services, as well as concertrelated styling services. These measures aim to deliver premium viewing and consumption experiences.